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Branding tips for your fitness business
  • By IsMyGym
Branding tips for your fitness business

Branding is one of the most essential parts of any company’s marketing strategy.

A brand is a name, term, design, symbol or combination of any of these that identifies products or services of a company and the difference of its competition.

The brand image consists of a set of tangible and intangible elements that represent the values that the rubric wants to convey to consumers.

Back to routine after summer
  • By IsMyGym
Back to routine after summer

Returning to routine means resuming habits and activities that during the summer holidays we had left. This is a time of year to enjoy, whether with friends or family. For this reason, we leave sport aside due to lack of time or high temperatures, we eat at late hour or even eat poorly and when you realize, our long-awaited routine returns. Are you one of those people who resume the life fitness and sports routine?

THE IMPORTANCE OF MUSIC IN SPORT
  • By IsMyGym
THE IMPORTANCE OF MUSIC IN SPORT

Music: the art of combining sounds in a temporal sequence according to the laws of harmony, melody and the rhythm.

Music has a great importance because it allows human being, among other things, to express feelings. According to some research, it has physiological effects on heart rate, blood pressure, respiratory rhythm and cognitive functions. In short, it affects our body and emotions positively and negatively.

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