When it comes to running a gym, it's important to offer members an experience that goes beyond a simple place to exercise, so you'll increase their satisfaction, be even more faithful and also, increase your income.
Additional services such as personal training, physical therapy, nutrition, etc. can help clients achieve their goals more efficiently. Here are some of the benefits of having a multi-serviced gym.
Increase in customer loyalty
When customers have different services available in one place, they may feel that they're gaining additional value and are more likely to be motivated to continue attending the center and use the services.
This will make them less likely to switch to another sports center.
By offering additional services, the sports center will have new sources of income. You can charge an additional fee for each service or even create a higher rate that includes several of them, allowing you to have a greater revenue stream.
If the services are high quality and personalized, customers will be willing to pay more for them and this can be beneficial for the financial health of the business.
Differentiation of competition
Having a gym with multiple high quality services can improve your reputation and thus differentiate yourself from the competition. You can stand out as a fitness center that offers a comprehensive experience.
Attracting new members
One of the biggest benefits of having a multi-service sports center is the ability to attract new customers. It'll be easy to attract people looking for a more complete experience.
In conclusion, offering additional services in your business can provide a competitive advantage. If you’re looking for ways to improve and stand out, consider offering extra services and with the help of a management software will be very easy
In case you are interested...
IsMyGym is a software for the comprehensive management of sports centers and personal trainers. Among its functions are: payment of fees, purchase of bonuses, management of reservations/cancellations and waiting lists, loyalty system, communication groups, sports routines, nutrition and weight control, etc. And many more functionalities!
You just have to register your members, create a schedule with your activities and, now you can start working with IsMyGym! If you need more information don't hesitate to visit our website or fill in our contact form. In addition, you can register now and enjoy 30 days FREE.
What are you waiting for?